XOXO is proud to present legendary Grammy Award Winning HipHop Artist, Author, Producer and Movie Star T.I.
As an artist, you can either follow the latest trend or set the standard.
Never one to march behind anyone else, rapper/songwriter/producer T.I. has crafted a standard-setting career that includes three Grammy Awards and status as a hip-hop icon. But that doesn’t mean the superstar is content to rest on those hard-won laurels.
“Doing music the way I’ve always done it would only have me receive the same amount of success I’ve had,” says T.I. “I firmly believe that to get something you’ve never had, you must be willing to do something you’ve never done. So, to be more successful, I needed to open myself up to other perspectives.”
And the King of the South is doing just that as he ramps up the next bar-raising phase in his storied career with Paperwork. The rapper’s ninth album is the first under the new alliance between T.I.’s Grand Hustle label and Columbia Records.
> “It’s people from different genres who are skilled in so many other different areas,” says T.I. “It’s people who can make music that is either so extremely soulful that it almost feels like T.I. should do it or make music so left-field that you can’t even see how T.I. could find a way to do it.”
> Finding ways to keep fans anticipating what’s next has always been T.I.’s stock in trade. His distinct flow and lyrical skills drew widespread national attention with 2003’s Trap Muzik. His eight-album catalog includes three consecutive No. 1 debuts on the Billboard 200 (2006’s King, 2007’s T.I. vs. T.I.P. and 2008’s Paper Trail). His most recent album, inspired by soul legend Marvin Gaye, was 2012’s “Trouble Man: Heavy Is the Head. The rapper also counts a string of hit singles, among them “Bring ‘Em Out,” “What You Know,” “Whatever You Like,” “Live Your Life” featuring Rihanna and “Dead and Gone” featuring Justin Timberlake. His multi-platinum tally includes a total of four Billboard Hot 100 No. 1’s plus sales of more than 30 million singles and 14 million albums. Along the way, he has collaborated with other such marquee artists as Jay Z, Robin Thicke, Lil Wayne, Lady Gaga, Drake and Kanye West.